Bryan Eisenberg is the recognized authority and pioneer in online marketing, improving online conversion rates, persuasive content, and persona marketing. Bryan was been recognized by eConsultancy members as one of the top 10 User Experience Gurus, he was selected as one of the inaugural iMedia Top 25 Marketers, and a DMEF Rising Star Award winner in 2010.<\/p>\n
Bryan has been a featured expert by The Wall Street Journal and the The New York Times and been quoted in Business 2.0, CXO Europe, Advertising Age, CNN, Forrester Research, Jupiter Research, Miami Herald, Publish, Internet Advertising Report (IAR), Chicago Business Tribune, Inc Magazine, Entrepreneur, Target Marketing, DM News, Microsoft\u2019s bCentral, MarketingSherpa, the Toronto Star, Smart Money & Internet Retailer for his thought leadership in the critical area of internet marketing and improving online conversion rates.<\/p>\n
In 1998, Bryan co-founded FutureNow Inc. (Bryan & Jeffrey are no longer associated in any way with FutureNow) , the company has been helping businesses generate more engagements, leads, subscriptions, and sales with its unique framework he helped develop, Persuasion Architecture\u00ae. Bryan\u2019s proudest professional accomplishments are the thousands of companies, students and clients, including HP, NBC Universal, GE, WebEx, Overstock and Dell, that have consistently enjoyed dramatic improvement in sales.<\/p>\n\u00a0SPEECHES:\u00a0<\/span>\n The old direct marketing mantra of \u201cthe money is in the list\u201d should be modified today to say \u201cthe money is in the data.\u201d Companies like Google, Facebook and Amazon have been leveraging massive amounts of data to dominate their respective industries. For example, Amazon uses big data to improve what products to highlight, how to deliver products at a better price than most of its competitors, how to ship more effectively, and how to merchandize more persuasively. Big data has the potential to impact every aspect of your business. In this session, we\u2019ll explore: how you can leverage big data, what tools are available, how to act on big data insights in real time. We\u2019ll cover everything marketers need to know about big data for marketing and sales but might have been afraid to ask. No analyst skills required.<\/p><\/blockquote>\n The average conversion rate for a website is around 3%, but many websites convert at 10% or higher. What do they do that you may not be doing? Bryan Eisenberg, who has been helping companies improve their conversion rates since 1998 will reveal 21 of his most valuable tips that will help you increase your conversion rate. In this fast paced session you\u2019ll find relevant examples from retail sites, B2B sites, publishers and everything in between. You\u2019ll learn the key principle of GTC \u2013 Get the Cash! You\u2019ll never be able to look at a website the same way again.<\/p><\/blockquote>\n Is your corporate metabolism a bit sluggish? Are you dragged down by the weight of meeting-itis? Do you need more energy and resources to respond to the ever-increasing demands of your customers? Corporate metabolism is the term Bryan uses to describe the speed at which organizations can make decisions, adapt, and evolve. Things are progressing at a faster pace today than ever before, yet corporations struggle to empower themselves to change with them. There is no magical black box to deal with this issue, with the persuasive infomercial that promises you miraculous gains without any of the hard work required. If you bought any of these gimmicks before and are tired of their sugar-coated promises and lackluster results, then maybe you are ready to get on the marketing optimization fitness plan. It\u2019s hard to imagine the number of companies that were innovators in a technology that were able to capture a significant portion of the marketplace because of their first mover advantage, who then lost that \u201cstartup\u201d edge. What happened is that their corporate metabolism slows and then they struggle to grow. If you need a cautionary tale, think about why Yahoo failed versus the speedy and agile Google. We\u2019ll examine several corporate exercises that should help you on your way. Don\u2019t worry if you don\u2019t execute perfectly on the first try; the key to this plan is to continuously improve day after day.<\/p><\/blockquote>\nContact us to book this speaker<\/span><\/a>\n
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<\/br><\/p>\nMad Men Data: How Marketing & Sales are Benefitting from Big Data Platforms<\/h3>\n
21 Secrets of Top Converting Websites<\/h3>\n
A Marketing Optimization Fitness Plan: Is Your Company Fit Enough to Keep Up with Today\u2019s Customer?<\/h3>\n