A leading authority on global business trends and the author of the award-winning book Marketing Shortcuts for the Self-Employed (2011, Wiley), Patrick Schwerdtfeger is a regular speaker for Bloomberg TV and has spoken about business trends, big data, predictive analytics, modern entrepreneurship and the social media revolution at conferences and business events around the world. His past books include Webify Your Business: Internet Marketing Secrets for the Self-Employed (2009) and Make Yourself Useful: Marketing in the 21st Century (2008). He has been featured by the New York Times, LA Times, San Francisco Chronicle, CNN Money, Fortune, Bloomberg Businessweek, the Associated Press, MONEY Magazine and Forbes, among others.

Schwerdtfeger is a keynote speaker based in San Francisco, The Bay Area, California who has headlined events for Bloomberg TV, Bank of America, Comcast Cable, Research in Motion (BlackBerry), Time Warner Cable and United Healthcare among many others, as well as dozens of conferences and conventions around the world. His programs focus on business trends, small business marketing and the social media revolution. Patrick spoke about “Learned Intuition” at the TEDx Sacramento event in August, 2012.

Patrick is the author of the award-winning book, Marketing Shortcuts for the Self-Employed (2011, Wiley) as well as Webify Your Business: Internet Marketing Secrets for the Self-Employed (2009) and Make Yourself Useful: Marketing in the 21st Century (2008). He has been featured by the New York Times, LA Times, San Francisco Chronicle, CNN Money, Fortune, Bloomberg Businessweek, the Associated Press, MONEY Magazine and Forbes, among others.

Patrick spoke about ‘Global Mega Trends’ at the 18th annual GCC eGovernment & eServices Conference in Dubai (May, 2012) and has contributed to other innovation and leadership events across the United States and Canada as well as destinations in Mexico, the Caribbean, Europe and India. He is best known for his motivational keynote about the social media revolution and its impact on consumer behavior and market leadership. Patrick’s strategic perspectives make his programs inspiring and thought-provoking for attendees.

Patrick is a passionate and dynamic speaker who focuses on delivering valuable content and highly practical strategies people can implement immediately and see actual results. His programs consistently get strong reviews and leave attendees burning to put their new strategies to work.

Patrick’s expertise encompasses modern business trends and communication strategies. The intersection of these two explain the focus his books have on small business marketing and social media, but today’s mega trends directly impact communication channels for large corporations and governments as well.

Patrick was born in Vancouver, Canada, and received his Bachelor of Commerce (Marketing and Finance) from Carleton University in Ottawa (1993). He never knew he was an American citizen until he was 27 years old and moved to Los Angeles just six days after receiving his first American passport. Patrick now lives in the San Francisco Bay Area.

The Future of IT: Monetizing Big Data

Data: everybody has more of it today than they did ten years ago, or even ten months ago. But what should you do with it? How can you make money with it? The first step is to reveal the wants and needs hidden inside the data, but the more important step is to convert those wants and needs into profitable services through algorithms. Algorithms will drive future profits but success requires creativity, something that doesn’t always come naturally to engineers. Patrick’s keynote program reviews a series of case histories and success stories where companies have made the leap from data accumulation to increased profits, inspiring creative ideas and offering tactical guidance for engineers and executives alike.

Predictive Analytics – a Goldmine for Your Business

Patrick Schwerdtfeger is a leading authority on global business trends including ‘big data’ and predictive analytics. From weather-driven shopping patterns to neighborhood crime forecasting, data and algorithms are dictating where we spend our money and deploy our resources. Target knows when women are pregnant before their own families know. Netflix knows what movies you’ll like before your own friends know. Pandora knows which songs you’ll like before YOU do! The trends are clear. Data scientists are mining data for correlations and causation, and combining them in algorithms that can literally tell the future. Patrick’s program delivers a string of fascinating case histories and success stories that will have your audience rethinking the opportunities hidden inside their own data as well.

Global Megatrends: Game-Changers that will Revolutionize Your Business

Business and geopolitical mega trends are converging and overlapping, bringing implications in every aspect of life and business, and Patrick is well known for his ability to break down complex subjects into accessible and understandable language. And with his dynamic and engaging speaking style, Patrick’s mega trends (including “Big Data”) keynote is perfect as a high-level strategic and inspirational closing session for your upcoming event. The five (5) primary mega trends include changing demographic profiles, an increasingly empowered public, accelerating technological advancements, resource depletion and globalization.

Think Bigger About Your Business & “Go Big!

Thinking BIG is the fastest path to success. It’s fun, it’s exciting and you encounter far less competition along the way. The vast majority of people work their tails off in pursuit of “realistic” goals, competing amongst each other at every turn. Meanwhile, visionaries set blatantly audacious goals and stroll towards them unimpeded. How is this possible? What’s their secret? This motivational keynote will entertain your attendees with fascinating research, energize them with incredible case histories, and empower them with a simple action plan.

Social Media: Stop Wasting Time!

The vast majority of business professionals spending time on Facebook and Twitter are just wasting time. For the most part, they’re using unfocused and ineffective tactics that do nothing to attract new clients. Meanwhile, a few are using simple but powerful strategies to explode their businesses virtually overnight. Patrick is passionate about finding these little known tricks – those juicy secrets – that transform social media from a relentless time waster to a reliable business builder.

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